When it comes to social media or any kind of marketing, you need to know your audience. I recommend starting where you already have a presence instead of spreading yourself thin. And if you’re not sure where your audience congregates, then go on a scavenger hunt to find where they spend their time online.
For style professionals, social media will support your business in five ways:
1. Proof that the lights are ‘on.’
A constant presence on social media shows the world that you’re open for business. And for prospective clients, it’s a sign you’re accepting new customers.
You might be familiar with the saying, ‘out of sight, out of mind.’ By posting regularly, you prevent your audience from forgetting about you and your business.
Social media is the easiest way to be consistently visible without having to attend any networking event. Even during high season when you’re busy, and your schedule is crazy, find at least 5 or 10 minutes every day to update your social media.
2. It humanizes you.
Every entrepreneur has a professional and personal life. When running consults, your clients see the professional and business-like side of you. They know you as a service provider or their personal style consultant.
But, letting people see your personal life can be great for your business as well. You don’t have to share private information, embarrassing moments, or every single thing you do on a daily basis. It can just be a simple photo of you going to dinner, an outfit you wore to an event, a photo of your cat, or just a fun day out with your family.
These images add another dimension to your existence. You are more than your professional persona. You’re also a fun-loving person who loves to try new restaurants, go to the movies, or read books. It shows another side of you that make you relatable to your clients. It creates opportunities for casual conversations in case your paths cross at the grocery store, hair salon, or post office.
3. Provide consistent communication to reinforce your brand.
One of my clients once told me they loved how I lived my brand. My brand is all about being you and being expressive, and it shows through the personal images I share on social media. You’ll see it in my athletic-wear or red carpet outfits.
The greatest compliment you can get from your clients is how they’re inspired by how you live your lessons. Your expressions become their inspirations. They will analyze what you wear, how you accessorize, or even how daring you are with your hair color.
4. Show how you navigate style challenges.
When you’re real, people trust you more! When people trust you, they’re more willing to buy from you and hire your services. So don’t be afraid to be yourself on social media.
Show how you adapt trends. If you use a tailor to alter your clothes, show a before and after and explain why the alterations were necessary. Use it to show how you’re using what you teach.
5. Convey your ‘why.’
One of my favorite books is Start With Why by Simon Sinek. My favorite quote from the book is, “People don’t buy what you do. They buy why you do it.” Use social media to communicate why you became a personal style professional.
Is it because you love teaching, creating outfits with a twist, getting shopping discounts or love to inspire people like yourself to feel fabulous?
Present your vision and style philosophies. Show them what you believe are possible outcomes from your services.
People like to know that you’re real and have style challenges just like them. Yes, it makes you vulnerable. But, to observe how you navigate and pull yourself together gives your audience hope. Eventually, when they become a client, they’ll trust you and share their challenges with ease.
In my next post, I’ll share how to use social media platforms to position your business.