This is a common question I get from newer style professionals: How do I tell my client that their clothes are ugly? The short is: You don’t tell any client their clothes are ugly.
What’s beautiful, pretty or ugly are individual observations that are subject to an observers opinion. As professionals, we must strive to create a safe space where our clients can be vulnerable especially as they share their fears and insecurities.
This is why it’s important to focus on the client’s desired outcomes or goals for an appointment. Assess whether or not they have the right wardrobe, makeup or image tools to achieve their goals. Evaluate whether or not their clothes fit and flatter their body type and if they have the right tools to be perceived as needed. By focusing on the desired outcomes of your client you’ll provide objective feedback which are related to their goals. This type of approach assures your client’s feelings will not get hurt. And as bonus, your client will experience you as a kind and classy style professional, which is important for establishing long term client relationships.
Keep your questions coming. Email me at Sola@stylistmodi.com.