Last night, we held our very first event, Purses for a Purpose, in partnership with the Indianapolis chapter of Dress for Success.
We invited community members with an interest in exploring entrepreneurship or becoming personal style professionals to combine a charitable activity with business-building.
We collected a total of 29 purses and had a lively workshop, creating some breakthroughs for aspiring personal style professionals.
We loved your dynamic questions and personal testimonies! I always find it interesting to hear the “why” because, often, the “why” contributes directly to success.
Last night, we had the opportunity to hear a couple of truly impactful stories. The ladies who shared come from different careers and will target different markets. One wants to keep consulting as a part time job and the other wants to grow into a sustainable business, both of which are viable options. These women were committed to success!
For those of you who couldn’t be there, I would share a little bit of our discussions. We talked about the importance of groundwork and how we can provide a quality value proposition to current and prospective clients.
Learning #1: Know yourself so that you can know the market.
We cannot be everything to everybody, so know where you fit and how you relate. I cannot overemphasize the the impact of journaling, which allows you to get in touch with your true desires and values. Getting clarity on those items will save you time and money. Embracing yourself, your experiences, your abilities and your weaknesses will lead to smarter business decisions. If you are not a journaler, start here with these thoughts:
- What are some of your poignant memories or challenging experiences?
- How did they shape your worldview, self-image or self-confidence?
- Who can relate to your experiences?
- How can you serve them?
- Who will value your skills?
Don’t stop there. Write about your thoughts about life – struggles and happiness. These are the things that will empower you to express yourself, which will help others do the same.
(More about journaling coming up in future blog posts!)
Learning #2: Be clear about your value proposition.
The question about retaining clients after an initial consult came up several times. The simple answer is: clients need to know they are spending their money on a real product! Tips and a closet cleanup are great, but they need be assured they are getting their money’s worth. If they are convinced of that, they will be your cheerleader. Post-session recaps go a long way to educate clients and reinforce the value that you bring to the table. What can recaps contain? Here are some ideas:
- If you purged their closet: recap how that happened, what they need to keep and what they need to look for to move forward.
- If you delivered from a shopping appointment: recap how their money was spent with detail on any sales you found and money saved. ALWAYS pass on savings to the client. That is good business and demonstrates integrity.
- If you did an initial consult: recap what you discussed and how you propose to move forward.
In the end, retention is often about proper communication. Do that well and you will gain trust and longer-term clients.
Last night was truly a pleasure. Thank you for sharing and we are excited to be part of your journey!
For those who were unable to attend, we will be updating StylistMōdi with our upcoming conversation dates. Shoot me an email firstname.lastname@example.org if you’re interested in attending or want to help us host an event in your city!